Privacy Policy

Welcome to Ebony Hues. We are a curated book, gifts, and greeting card shop dedicated to celebrating culture, creativity, and connection. Your privacy is important to us, and we are committed to being transparent about how we collect, use, and protect your personal information.

This Privacy Policy explains what information we collect when you visit our website, make a purchase, or sign up for our newsletter — and how we use that information to provide you with the best possible experience.

By using our website or making a purchase, you agree to the practices described in this policy. If you have any questions, please don't hesitate to reach out to us at [email protected].

We collect information in the following ways:

Personal Information

When you place an order or create an account, we collect:

• Full name
• Email address
• Shipping and billing address
• Phone number (optional)
• Order history and preferences

Payment Information

All payment transactions are processed securely through our third-party payment processors (such as Stripe or PayPal). We do not store your full credit card number, CVV, or other sensitive payment details on our servers. Payment processors handle this data in accordance with PCI-DSS standards.

Account Information

If you create an account with us, we store your login credentials (email and encrypted password), saved addresses, and order history to make future purchases easier.

Usage Data

When you browse our website, we automatically collect:

• Pages visited and time spent on each page
• Browser type and version
• Device type (desktop, mobile, tablet)
• IP address and approximate geographic location
• Referring website or search terms

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver relevant marketing. See the Cookies & Tracking section for full details.

We use the information we collect for the following purposes:

• Order fulfillment: To process, package, and ship your orders, and to communicate order confirmations, shipping updates, and delivery notifications.
• Customer service: To respond to your inquiries, resolve disputes, and provide support.
• Email marketing: To send newsletters, promotions, and product updates — but only with your explicit consent. You can opt out at any time.
• Website improvement: To analyze how visitors use our site, identify popular products, and improve the overall shopping experience.
• Personalization: To remember your preferences, saved items, and past purchases to make your experience more relevant.
• Fraud prevention & security: To detect and prevent fraudulent transactions, unauthorized access, and other illegal activity.
• Legal compliance: To comply with applicable laws, regulations, and legal processes, including tax and accounting obligations.

Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:

Essential Cookies

These cookies are necessary for the website to function properly. They enable core features like your shopping cart, secure checkout, and account login. You cannot opt out of essential cookies without affecting site functionality.

Analytics Cookies

We use analytics tools (such as Google Analytics) to understand how visitors interact with our site — which pages are most popular, how long visitors stay, and where they come from. This data is aggregated and anonymized.

Marketing Cookies

Marketing cookies allow us to show you relevant advertisements on other websites and measure the effectiveness of our campaigns. These are only set with your consent.

Managing Cookies

When you first visit our site, you'll see a cookie consent banner where you can choose which types of cookies to accept. You can update your preferences at any time by clearing your browser cookies and revisiting the site.

You can also manage cookies directly through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information, visit allaboutcookies.org.

We love sharing new arrivals, seasonal picks, and special offers with our community — but only with your permission.

• Opt-in consent: We will only send you marketing emails if you have explicitly subscribed to our newsletter or opted in during checkout.
• Transactional emails: Order confirmations, shipping notifications, and account-related emails are sent regardless of marketing preferences, as they are necessary for your purchase.
• Unsubscribing: Every marketing email we send includes an unsubscribe link at the bottom. You can opt out at any time, and we will process your request within 10 business days.
• Third-party email platforms: We use reputable email service providers (such as Mailchimp or Klaviyo) to send our emails. These providers have access to your email address and name solely for the purpose of sending communications on our behalf.

We do not sell, rent, or trade your personal information to third parties. Period.

We may share your information only in the following limited circumstances:

• Shipping carriers: We share your name and delivery address with shipping partners (such as USPS, UPS, or FedEx) to fulfill your orders.
• Payment processors: Your payment information is shared with our payment processor to complete transactions securely.
• Email service providers: Your email address and name are shared with our email platform to send you communications you've opted into.
• Analytics providers: Anonymized usage data may be shared with analytics tools to help us understand site performance.
• Legal requirements: We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of Ebony Hues, our customers, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

We retain your personal information for as long as necessary to:

• Maintain your account and order history
• Comply with legal and tax obligations (typically 7 years for financial records)
• Resolve disputes and enforce our agreements

If you close your account or request deletion of your data, we will delete or anonymize your personal information within 30 days, except where we are required by law to retain it.

To request deletion of your data, please email us at [email protected] with the subject line "Data Deletion Request."

Depending on where you live, you may have the following rights regarding your personal information:

General Rights

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information (subject to legal obligations).
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email, or by contacting us directly.
• Data portability: Request your data in a structured, machine-readable format.

California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information we collect, the right to delete that information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected].

EU & UK Residents (GDPR)

If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the right to object to processing, the right to restrict processing, and the right to lodge a complaint with your local data protection authority. Our legal basis for processing your data is typically contract performance (for orders) or legitimate interest (for analytics), or consent (for marketing).

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] and we will take steps to delete that information promptly.

We take the security of your personal information seriously and implement a range of technical and organizational measures to protect it, including:

• SSL/TLS encryption for all data transmitted between your browser and our website
• Secure, encrypted storage of passwords and sensitive account data
• PCI-DSS compliant payment processing through trusted third-party providers
• Regular security reviews and updates to our systems
• Restricted access to personal data — only authorized personnel can access it

While we take every reasonable precaution, no method of transmission over the internet or electronic storage is 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Send an email notification to registered customers (for significant changes)
• Display a notice on our website

We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us: